Marcus Andersson, Morten King-Grubert and Nikolaj Lubanski: Innovating Talent Attraction. A Practitioner’s Guide for Cities, Regions and Countries

INNOVATING TALENT ATTRACTION – Review in The Place Brand Observer:

“The authors ultimately envision a world of brain-circulation rather than goods and services circulation, so prevalent in our globalized economy. Such a perspective is useful to the everyday practitioner in a world with an ever-increasing need for balancing out economic growth with sustainability. Also, the book’s clear outline of how to run talent attraction management programs is something which can be put to practice straight away. Moreover, I sympathize with the authors’ call for a dedicated organization to serve as an orchestration hub for talent attraction.”

PREPARE FOR THE BATTLE FOR TALENT

Access to skilled competences is a key challenge for economic development and growth. This book is pioneering the field of innovating talent attraction. It is the first practitioner’s guide on how to form a strategy and develop operational activities in order to attract and retain international competences.

GET THE WORLD’S BRIGHTEST MINDS

With models and cases from Austin, Berlin, Copenhagen, Eindhoven, Singapore, Toronto, and more, this book will assist every project manager, politician, marketing, or brand specialist who is aiming for their region and city to move ahead in the competition for the world’s brightest minds.

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